At Social Media Resilience®, our mission is to protect every person from digital harms and equip them to thrive online — on their own terms. Meet the team building the language, training and tools that help schools, employers, parents and sport organisations support the people in their care.
The specialists, educators and safeguarding experts behind Social Media Resilience® — striving to improve outcomes for every person navigating the digital world.
Founder & CEO
Abi is the vision behind Social Media Resilience®. She drives strategy and growth across schools, employers and sport, leading from the front — working directly with partners and pairing evidence-based insight with practical tools.
Programme Director
Guy leads SMR's commercial and delivery growth. With over a decade driving systems change across major sporting events and IT businesses, he keeps day-to-day excellence aligned with long-term, scalable impact.
Education Director
Ben shapes our educational strategy, bringing real-world classroom experience and business insight. As a teacher, he ensures every piece of content is practical and immediately applicable.
Commercial & Strategic Advisor
Peter supports our commercial strategy with decades of HR, sales training and strategic development experience. As a trustee of a multi-academy trust, he also brings deep insight into the education sector.
Curriculum Specialist
Asmaa applies years of teaching experience and curriculum expertise to the development of our delivery materials, lessons and tools. She ensures every resource is classroom-ready, pedagogically sound, and meets the needs of teachers and students.
Business Development Representative
Shireen supports our partnerships and account management, working closely with schools, employers and sport organisations to bring SMR's programmes into their teams. She is the first point of contact for new partners and ensures every relationship runs smoothly.
We're working towards a future where every young person, no matter their background, has the critical thinking and digital skills they need to engage in a fulfilled life — to look after themselves and their mental health.
And a future where the people around them — educators, parents, employers, sport organisations — have the same skills, language and confidence to support them.
The need for clear, compassionate and effective strategies to protect digital wellbeing has never been greater. Social media now shapes everything from identity to relationships to attention to mental health — and most of it was never designed with wellbeing in mind.
Social Media Resilience® was born out of a desire to stop people being consumed by the digital world, and to equip them with the tools, language and confidence to live a happy life online — on their own terms.
Across every audience we work with, the same patterns keep surfacing. Adults and young people alike are navigating a digital world that moves faster than the skills to evaluate it. Disinformation, financial scams, political manipulation, harmful influencers and content that quietly erodes mental wellbeing all arrive through the same screen — often dressed up as entertainment, advice or community.
What's missing isn't awareness — it's the underlying capability to navigate it. The skills have to be taught, practised and reinforced.
of parents say excessive smartphone use is a source of family conflict.
Vivo Switch Off Study, 2024of pastoral issues in school are now related to social media and the online world.
Social Media Resilience®, 2024of middle school students could not tell the difference between an online news story and a paid advertisement.
Stanford History Education Group, 201616–18 year olds have felt life is 'not worth living' due to social media.
Parentkind Poll, 2024Abi Edmunds founded Social Media Resilience® after more than a decade working at the intersection of healthcare, education and digital wellbeing. As a physiotherapist researching how health information was being disseminated online, and working in schools from 2015 in health-related roles, she saw the same gap from two directions: the digital world was shaping every part of young people's lives, and yet no one was teaching the critical thinking skills they needed to navigate it.
Personal experience deepened the conviction. After living through coercive control and tech-enabled abuse, Abi understood first-hand how the online and offline worlds intertwine — how the skills to recognise manipulation, protect mental wellbeing and think critically online aren't optional extras. They're the difference between thriving and being harmed.
That experience became the fuel: to ensure every young person has the skills she had to learn the hard way. As her family grew — nieces and nephews coming into a world shaped by social media — the mission sharpened. Social Media Resilience® exists to build a future better for all young people, and for the adults around them who want to help.
The skills to live well online aren't optional extras. They're the difference between thriving and being harmed, and right now, almost no one is being taught them.
Our approach is grounded in years of experience in behaviour-change intervention and a deep understanding of how digital platforms shape the human mind.
Most online safety provision stops at awareness — telling people what the risks are and hoping that's enough. We go further. Our expert-led training equips people of all ages with practical, lifelong skills to thrive in an ever-changing digital world.
We don't just name the problem. We build the capability to navigate it.
A key turning point in our journey came through the Elevate Programme in 2024–2025. It provided mentorship, structure and the space to test our ideas in the real world. It pushed us to sharpen our approach, connect with the right partners, and turn a small initiative into a scalable solution creating impact across the UK.
Our roots are in Birmingham, and our reach is expanding outwards. We now work with organisations across the UK — partnering with schools nationwide, and supporting employers, sport organisations, parents and teachers as we go.
The gaps we saw in classrooms made the wider need impossible to ignore: parents and teachers are facing the same challenges as the young people in their care, and they need the same skills, language and confidence to support them.
Facilitator-led online safety programmes that build critical thinking and digital resilience in your students, employees or athletes. Structured, measurable and designed for lasting behaviour change.
Learn more →Continued professional development, practical digital resilience toolkits and implementation resources for professionals navigating online harms, safeguarding and digital wellbeing.
Learn more →Expert review of your safeguarding policies, digital wellbeing strategy and compliance gaps. We identify what your current provision misses — and give you a clear plan to fix it.
Learn more →It’s a skill set that transfers from the screen to the classroom, the boardroom and the home.
